With Tinashe reportedly severing ties with her longtime label and management earlier this year, the R&B belle appears to be lining up the key players for her comeback.
See what we mean below…
In an interview with HHNM, Hitmaka (who was formerly known as Yung Berg) opened up about his work with the singer. During the segment, he made an interesting revelation; he shared that Tinashe has signed with Roc Nation:
“I actually spoke to her just recently. She left RCA Records, I believe she’s managed by Roc Nation now. She reached out to me about the record. That was a project we did called Nashe. It was a lot of fun doing that because we really went into the studio for a week and banged out like 15 records that are just amazing. I’m excited for everybody to hear the records. You know we had a little bit of a start and stop with her switching labels but hopefully y’all will get to hear the music soon.”
The Roc is a full service company with multiple arms, hence it’s important to note that Hitmaka is referring to Nashe signing with them for management (rather than to their label).
With a roster that includes Rihanna, Mariah Carey, and Big Sean, Roc Nation seems more than equipped to steer the talented star to higher heights.
That said, any such reintroduction to the music market would need to see Tinashe paired with an equally capable label.
All involved are then tasked with establishing a laser focused blueprint for the artist she’s going to be. Because the “I sound like this today and like that tomorrow” approach from yesteryear clearly did not work.
Article written by Sam #ThatGrapeJuice