As its New Balance contract comes to an end this year, Premier League leader Liverpool is said to be signing a new deal with the Swoosh.
Set to begin in the 2020-21 season, the numbers would reportedly dwarf that of the league’s current most valuable deal between Manchester United and Adidas. That sponsorship kicked off in 2015, with Adidas reportedly agreeing to pay the club $1.3 billion over the deal’s 10-year duration. At the time, it was said to be over double the value of Manchester United’s previous agreement with Nike.
Check back for developments on the deal soon.
Article written by Riley Jones #SoleCollector