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Adidas Skateboarding Debut New Silhouette; 3MC

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Adidas Skateboarding Debut New Silhouette; 3MC

The vintage design cues on Adidas’ new 3MC skate sneaker may seem simple at a glance, but don’t let its no-frills looks fool you—the brand’s latest skate model is packed with performance tech.

adidas-3mc-black
Image via Adidas

Sole Collector sat down with Adidas skateboarding senior design director Chris Law to learn more about the making of the 3MC.

“With the 3MC, we knew that we were trying to design a simple shoe, one that feels like it came directly from the brand’s archive from a particular era,” said Law. “The silhouette features hits from the Gazelle in the vulc tape texture and includes an eyestay branding tab that is similar to the Steeley silhouette.” 

3MC_Triple Black
Image via Adidas

The sneaker features familiar Adidas cues, but take a look under the hood and you’ll find skate technology designed for a stronger, more stable ride with added comfort and a design specifically made for board control and durability. The sneaker includes a Geoflex outsole and triple-stitched logo for added support and overall durability.

The upper sits low in the vulc for good board feel and the hex outsole, which was, again, inspired by the original Gazelle, has added flex. The medial side also features three vent holes for better air circulation,” said Law

3MC_Triple Black
Image via Adidas

Despite these all these technical enhancements, the 3MC doesn’t leave the factory until it gets wear tested by the Adidas team riders. With their input and stamp of approval, the final result is what rolls out and hits shelves.

“We constantly workshop with our riders and seek input. As of lately, we are taking this further and really bringing in certain riders on board during the process and letting them see all the nuts and bolts of the build,” Law said. “Each rider is different and wants different things, so if it’s a Pro model, we definitely want a 100 percent open conversation and collaboration, but we also seek input into a non-rider specific product, as well.”

3MC_Outsole
Image via Adidas

The Adidas 3MC dropped July 5 for a retail price of $65. The sneaker is available for purchase on the Adidas skateboarding website and at select Adidas skateboarding retailers. 

Article written by Michael Conway #Complex

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Fashion

Adidas Futurepacer Black Release Date B37266 Profile

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Adidas Futurepacer Black Release Date B37266 Profile

Following this weekend’s launch in grey, Adidas will soon roll out its Futurepacer hybrid in a sleek all-black colorway.

The model, a blend of elements pulled from the original Micropacer and modern silos such as the NMD, features a black leather upper, minimally complemented by green trim along the heel and blue trim on the inner tongue. Below sits full-length Boost cushioning in black.

Expect the all-black Futurepacer to release on Saturday, Sept. 1 for $180 at adidas.com and Adidas retailers.

Adidas Futurepacer
Release Date: 09/01/18
Color: Core Black/Carbon-White
Style #: B37266
Price: $180

Adidas Futurepacer Black Release Date B37266 Medial
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Top
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Sole
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Front
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Back
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Toe
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Midsole
Image via Adidas
Adidas Futurepacer Black Release Date B37266 Outsole
Image via Adidas

 

Article written by Brandon Richard #Complex

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Fashion

Nike Release New Shopping App

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Nike Release New Shopping App

Nike is implementing a new app that aims to enhance the in-store shopping experience by “intuitively [bridging] the worlds of tech and physical retail” via smartphone. 

The goal is to increase the level of service available to customers in three primary areas. First, it will allow products to be browsed and held on same-day reservations. Additionally, NikePlus members will be able to unlock special products, discounts, and rewards. And finally, it will enable the scanning of barcodes to learn more about the product, color availability, and sizing. 

nike-shopping-app
Image via Nike

Currently, the reservation, unlock, and scan features are available at Nike Santa Monica, The Grove, Nike Portland, and Nike by Melrose. Additional “Nike App at Retail” features will be added for the opening Nike’s upcoming NYC flagship in fall 2018, before eventually hitting all Nike Store locations 

The app is available to download now. Check out the video below to see how it works. 

Article written by Michael Conway #Complex

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Fashion

Adidas P.O.D. Sneaker is Getting a ‘Grey’ Colorway

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Adidas P.O.D. Sneaker is Getting a ‘Grey’ Colorway

The Adidas P.O.D. silhouette debuted last month in just a single colorway, but things appear to be picking for August with a two new looks scheduled for release early in the month.

The latest is this “Cool Grey” variation that includes all of the standard P.O.D. tech like Boost heel cushioning, but uses a lighter color scheme. The sneaker features an all-grey mesh upper with tonal branding, white laces, and a white midsole. Offering a pop of color to the low-key look is the Shock Yellow “Point of Deflection” midfoot bridge.

Check out the official images below of the Adidas P.O.D. “Grey” which releases August 2 online at adidas.com and select retailers for a price of $130. 

adidas-pod-grey
Image via Adidas
adidas-pod-grey
Image via Adidas
adidas-pod-grey
Image via Adidas
adidas-pod-grey
Image via Adidas
adidas-pod-grey
Image via Adidas
adidas-pod-grey
Image via Adidas

 

Article written by Michael Conway #Complex

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